We take pride in designing lures with an attitude! Even though Savage lures is still relatively new to the market, the lures have proven to be very, very successful in both fresh and saltwater. Every little detail has been tested again and again, to ensure that the lures perform the best way possible and will catch even the wariest of predators. The Lures are the result of uncompromising design work by Mads Grosell and his team of some of Scandinavia's most skilled and experienced predator anglers - so look out for Savage Lures - they are at the end of many lines - for a reason!